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3

Color trends of 2022: questions and answers

09.02.2022
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The color of 2022, according to the forecast from the Pantone Institute with the playful name Very Peri, is the embodiment of a symbol of courageous change!

It has its own serial number 17-3938.

We already call it Periwinkle, in honor of the bright and beautiful flower that blooms in purple.

Where do the predictions come from and how do the most popular colors that dominate fashion, accessories and design appear? The Pantone Color Institute, headquartered in New Jersey, is a renowned color research center. Each year, Pantone identifies color trends based on current trends in the world of fashion, show business and culture in general. Analyzing the prevailing trends, Pantone experts are researching a large number of phenomena from around the world to answer the question: which colors will dominate and be popular in the coming year?

What is the peculiarity of the trend color of 2022?

This is the first forecast presented, which radically changes the views and perceptions of colors.According to forecasters, Very Peri does not come from the world of nature, but from virtual reality and is the first most popular artificial color of the year in the history of the Institute.  The color is a combination of slightly aggressive red with a calm blue. The mix of such colors, which creates a vision of purple, projects the social need to combine seemingly incompatible extremes and be open to the new.Very Peri illustrates the phenomenon of mergers in modern life and demonstrates how color trends from the digital world manifest themselves in the physical world and vice versa.

Who will suit the most popular color of the year Very Peri?

It is associated with prestige and tenderness, so it is extremely versatile. He skillfully preserves sweet pastel chords and at the same time intrigues. Stylists claim that Very Peri will suit absolutely everyone. Every type of beauty and a variety of hair shades will go perfectly with it. Bright blondes and redheads, brunettes with an olive complexion and bright red, people with black hair and respectable gray – everyone can safely choose Very Peri and enjoy the originality.

What colors, other than the projected Very Peri, will be popular in 2022?

It is worth noting that along with this color will be fashionable and popular several comparable and component shades and colors. This is also emphasized by well-known trend agencies in the world: Trend Union, Fashion Snoops, F-TREND…So, we will be able to choose clothes and accessories not only in the color Very Peri, but also in the range that composes it.In particular, you can consider the following colors: beige, white, cream, bronze or even black. The combination of gold or silver elements with them will be ingenious, which will especially emphasize the role and significance of Very Peri.

What impact will trend color have on the sunglasses industry?

Sunglasses brands, as well as other accessories and accessories, primarily respond to the forecasts of the Pantone Institute and promptly implement current trends in new collections.You can hope for the emergence of current trend models and collections, or choose from existing ones. Because Very Peri, according to the Pantone Institute, is not only new and intriguing, but also as versatile as possible. This will make it easy to choose glasses, because it fits different types of beauty and combines with different colors.

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Gamma Optic Group Група оптичних компаній | Color trends of 2022: questions and answers